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2.04.2016

Muskaan by Himalaya



Being a fashion blogger, I hardly attend any events. But one event which I was truly humbled to attend was Muskaan by Himalaya Herbals. Himalaya Lip Care recently launched ‘Muskaan’, a nationwide cleft lip initiative along with Smile Train India.

As part of the initiative, Himalaya Lip Care will enable a minimum of 100 cleft surgeries through Smile Train India through the first year of this partnership. So far, 55 cleft surgeries have already been completed. A contribution of Rs. 2 from the purchase of every Himalaya Lip Care product will be made towards the cause. While it’s just the beginning, Himalaya’s aim is to ensure children in need of cleft surgeries get access to treatment at the earliest, and at a tender age when healing is faster.




Mr Rajesh Krishnamurthy, Business Head-Consumer Products, The Himalaya Drug Company commented on the initiative, “We are extremely happy to associate with Smile Train India for this initiative. They have the operational excellence and network of skilled doctors to carry out the surgeries and have shown genuine empathy towards the cause. As a leading brand in the Lip Care category, one of the core brand objectives for Himalaya Lip Care is to ensure Healthy and Nourished lips for ALL. But it just doesn’t end here. We understand lips are conduit to expression of one’s emotions and confidence, a cleft condition hinders both. As a leading brand, we have taken this initiative to support the patients suffering from cleft-lip and help make a difference in their lives.” “The treatment of cleft is hampered more due to the economic and perception constraints thus the need to provide access to free surgeries and spread awareness becomes more pressing. The launch of Muskaan and association with Smile Train is aimed at meeting these.” he further added.



To put the issue under the spotlight, the company has shot and unveiled a beautiful film on the life transformation journey of Jyothi from Darbur Village, Chikkaballapur, Bengaluru who had been living with cleft for 14 years. The film brings alive the emotions and aspirations of the girl born with a cleft lip and palate as she undergoes a cleft lip surgery that gives her, her first real smile and leaves her with the promise of a better life.The renowned composer Karan has crafted the music and Sona Mahapatra has lent her soulful voice to the background score. The track has been composed by lyricist Amit that captures this real story sublimely. 





At the event, Ms Mamtaa Carrol, Smile Train’s Vice President and Regional Director for South Asia said, “It’s hard to imagine not being able to smile, but over ten lakh children in India live with untreated clefts. This birth defect also impairs eating, speaking and breathing and can lead to a life filled with shame and social isolation for the children and their families. In the last 16 years, we have helped provide new smiles and second chances in life to over 4,50,000 children in India and are excited that Himalaya has joined us in this journey of transforming lives. We are sure that the film on Jyothi will help raise awareness about clefts and its life-impacting treatment.” “Support from corporates like Himalaya is a critical aspect of our work. It not only helps us continue and sustain our work but enables us to extend it, add greater value to it and spread awareness on a far greater scale. We look forward to a long and mutually fulfilling partnership with Himalaya which’ll add value to both the organizations as well as our common constituency of cleft patients.” she added.



About The Himalaya Drug Company: In 1930, a young visionary by the name of Mr. M. Manal foresaw the benefits of herbal remedies while riding through the forests of Burma. After diligently researching the science of the traditional field of Ayurveda, he decided to dedicate his life creating products that would improve millions of lives across the world. Today, with a history spanning more than eight decades in herbal research, Himalaya has positioned itself as a brand that cares about not only enriching people’s lives but also the environment. With their ‘head to heel’ range of products Himalaya aims to provide a holistic solution to everyday ailments that affect our bodies. Seeped in a legacy of researching nature, Himalaya has successfully been able to harness the science of Ayurveda through cutting-edge research to become a brand that is safe, gentle and trustworthy. Visit: www.himalayawellness.com

About Smile Train India: Smile Train India is an international children’s charity with a sustainable approach to a single, solvable problem: cleft lip and palate. In India, over 35,000 children are born with clefts every year and over 10 lakh children with unrepaired clefts live in shame, but more importantly, have difficulty eating, breathing and speaking. Cleft repair surgery is simple, and the transformation is immediate. Since the year 2000, Smile Train’s sustainable model provides training and funding to empower local doctors and hospitals across India to provide 100%-free cleft repair surgery and comprehensive cleft care in their own communities. This ‘teach a man to fish’ strategy has enabled Smile Train India to provide over 4,50,000 free surgeries through a network of 170 partner hospitals .To learn more about how Smile Train India’s sustainable approach has both an immediate and long-term impact, please visit smiletrainindia.org.

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1.01.2016

Weekend Gateway





Wish all of you a very Happy New Year ! It seems ages since I actually did an outfit post. Spent a fun day with my sister shopping and browsing through Fossil store.

Outfit details

Maxi & Jacket - Only India
Bag - Oasap.com
Heels - Bata
Sling bag - Romwe.com

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12.27.2015

The Future of Shopping is here.. Van Heusen #Style Studio




I have always been a fan of Van Heusen for the comfortable work wear outfits. Recently, Van Heusen, the power brand from Madura Fashion & Lifestyle portfolio redefined the Indian fashion landscape by unveiling its first flagship experience store called VAN HEUSEN STYLE STUDIO. The entire shopping is mundane, but with the dawn of Van Heusen Style Studio, the company is redefining the rules of apparel retailing in the country. The ultra-modern store is located at Indiranagar, offers an immersive shopping experience enabled by cutting-edge technology, for its discerning consumers.

To develop this store, the brand has worked with partners like FITCH – Singapore and Experiential Design Lab – Delhi. The brand recently reinvented its business model to launch MYFIT, an innovative solution for customer compromises around fit, size and style – a first-of-its-kind offline-online integrated solution. This Ultramodern-futuristic store is definitely going to be another milestone in the brands long innovation history.

What does it mean in layman terms? You can go to the store and get yourself fitted via a virtual mirror. Browse through the collection via the virtual mirror and compare the outfits. All this without actually going into the fitting room and changing clothes. But to the conventional lovers who like to understand the fit of clothes, Van Huesen has style simulator room. The room has settings which will recreate occasions based on customer needs. Van Huesen also has a Style Pro section to help customers. The best part for me was The Fit Station. You can customize fit, material and design of formal wears based on your taste. Van Huesen has vast collection of material and design catalogs for customers to choose.

If you want to experience the future of Shopping and add some versatile pieces to your wardrobe, then I strongly suggest that you to check out the new Van Huesen Style Studio. Also, to get an idea, do check out their website : http://www.trendin.com/


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11.15.2015

Planet Fashion Celebrates 15 Years of Fashion

Madura Fashion & Lifestyle launched Planet Fashion – a specialty menswear showroom in 2001 to provide a unique shopping experience to its customers. On 5th November 2015, Planet Fashion completed 15 successful years of providing a superior retail experience and offering men a one-stop destination for all their apparel needs.



On the occasion, Planet Fashion showcased their latest collection at a fashion show featuring Santosh CS – a Rally Biker and Behram Siganporia – the lead of the music band One Night Stand. The show was divided into 4 sections, offered the progressive Indian man a host of wardrobe solutions for all occasions.

The Suit Collective: A stunning and endless gathering of Classic Suits, Tuxedos, three piece suits and Bandhgalas. The Suit Collective is a celebration of the groom, his friends and their wedding trousseaus.



All whites: Every white shirt you ever dreamed of having -from classic plain to textured stripes. An array of collars and cuffs to play with, the best white shirt leads this pristine offering.



Wrinkle Frees: Turn every head in your workplace! Stay comfortable and stylish with easy and low maintenance everyday work wear range. The non-iron shirt from this collection can't be missed and deserves to be hunted down and pinned up!



Party Attire: When you want to party have to make a pit stop at Planet Fashion. Period. The collection features shirts and jackets that get you in the groove much before your spirits end up high.



Crafted on the principles of Formals, Fashion, Fun and Friends, Planet Fashion’s new brand identity is youth-centric and symbolizes infinite fashionable and stylish options for the progressive Indian man. Don't forget to check out the new collection at the nearest Planet Fashion store.

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11.09.2015

How to Choose a Watch for a Woman Who is Always on the Go

For today's modern professional woman, style is just as important as function when it comes to the type of watch they choose for themselves. If you're looking to get a gift for that special woman in your life who's always on the go, you need to choose wisely for her to truly enjoy it. While you may think that you should just get a feminine watch from an expensive brand, you would be surprised at how some women prefer function over form, especially when taking into consideration how easily some of today's female oriented luxury watches are easily damaged.

Not only that, there are also some women who have an eye towards male oriented watches; however, the sheer size of some of these timepieces often make women reluctant to buy them. Thus, when it comes to choosing the right watch for a woman on the go, you need to consider what sort of situations she is normally in and whether luxury or functionality would be best suited for her in the long run.



Form or Function?

The debate between functionality or form is based on the changes that have occurred in society at the present as more women enter into the workplace. For instance, when examining watch designs oriented towards women during the early 1960s to the early 1980s, it can be seen that despite the variety of brands, the designs stayed true to schematics of having relatively thin straps and small watch faces. In fact, in some of the more luxury oriented models, it was common for the strap to resemble a bracelet with a clasp at each end to hold the watch together.

These watches were developed primarily for form given that they were not known for their overall level of durability. On the other end of the spectrum, by the mid-1980s onward, trends in female watch design changed as watch companies observed greater trends of more women entering into professional positions in corporations or even in the government.

The New York Times states that a shift occurred where there were now two classifications of women's watches, one for form and one for function. Functional watches are similar to the designs for their male counterparts albeit smaller and having a watch face design whose aesthetics are more oriented towards female customers. For instance, online luxury watch seller Zimson has a large variety of watches for women on sale; however, when examining most of them, it can be seen that many of their wares are oriented towards function with only a few being specifically for form alone. This selection, as stated by Cnbc.com, mirrors current estimates regarding watch purchases over the past few years where demand for function outstrips that of form when it comes to the watch industry.



Does Functional Mean Cheap?

One of the current misconceptions regarding functional female watches is that they are cheap due to the quality of their materials and their bulky shape, nothing could be farther from the truth. Ranging from brands such as Omega and Dior, functional watches are just as aesthetically pleasing as their form counterparts; however, they have the added benefit of being far more durable. As for the composition of their materials, it should be noted that the durability of functional watches is based on the fact that they are made of an assortment of high tech materials.

For instance, there are some functional women's watches that are made out of ceramic-metal composites that are light yet nearly unbreakable unless subjected to extreme force. Aside from that, the popularity of scratch proof watch faces has grown within the past decade to the extent that many brands include them in the overall design of their functional watches. Not only that, when looking at brands such as Omega and Dior, it can be seen that just because a watch can be considered as functional does not mean that it is not aesthetically pleasing.

The designs, while somewhat similar to watches for men, definitely have a feminine vibe to them as evidenced by the presence of crystal or cubic zirconium inlays into the front of the watch. It is based on this that if you were to think that functional watches were cheap and ugly to look at, you would definitely be wrong on both counts.

Form Does Have Its Good Points

While this post has so far stated that functional watches are growing in popularity among women, which does not mean that watches based on form have disappeared from the market. Due to changing demand, form based watches have gotten far more extravagant and luxurious with some models looking more like pieces of jewelry than actual watches. All in all, if you take the snippets of this article, you will definitely be able to find the right type of watch for a woman that is on the go.

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