Someone who has grown up painting her room with vibrant colors of Asian Paints, when an opportunity to collaborate with them came by, I could not say no. Today, I am very excited to share with you Asian Paints for "Folk in Vogue" initiative.
The modern India seems to be forgetting the good old traditional art forms. To revive and to en-capture the old Indian art forms, Asian paints has come up with a concept called "Folk in Vogue". This initiative is to support and work with varied Indian folk Arts which will enliven India's rich art forms with a modern twist to sublime with the new taste of modern India. Some of the art forms which Asian Paints has revived are Kalamkari, Gond, Warli, Orissa Pattachitra, Bengal Pattachitra and Madhubani Art.
To celebrate this special endeavour Asian Paints recently hosted Revisit, with 20 Phenomenal Women' who have stuck true to their roots and given themselves and the world something splendid, a lot like these beautiful crafts. The event was hosted in Asian Paints signature store at Connaught Place, Delhi (Click here to see the tour of the store) on 30th March. Phenomenal Women who were a part of the campaign:
Rashmi Singh- IAS Officer
Ira Trivedi- Author, Speaker and Founder, Namami Yoga
Sumitra Senapaty- Founder WOW Club
Saloni Malhotra- Founder, DesiCrew and Associate VP, Paytm
Mridula Dang- CFO, Shardul Amarchand and Mangaldas & Co.
Isha Dhingra- Fashion Designer, Founder- The Old Prayer Claridges
Sukhmani Singh- Founder, Seek Sherpa
Anchal Shinde- Founder, Art and Aesthetic Art gallery
Reena Singh- Spice Jet founding member, ex HOA Pathways, now Sabbatical Home-maker
Deepali Gupta Bhatia- Editor-in-chief, What's Hot and Consulting Editor, Times Food and Nightlife Awards
Neeti Palta- Stand-up Comedian
Rachana Ramchand- Social Impact Investor and Musician
Vandana Narang- Director, NIFT Delhi
Sangeeta Bahl- Image Consultant and Mountaineer
Sakshi Malik- Make-up artist
Sairee Chahal- Founder, Sheroes.in
To know more about these amazing women and the initiative, please check out the Youtube Channel (Click here)
Loads of Love,